• 30 June 2014

    Public Program | "It Takes Two to Tango – What Do American Voters Think about TTIP?"

    Ed Geoas, President and CEO of the Tarrance Group, joined by Chris Israel and David Metzner of ACG Analytics, gave a first presentation of a new study of 1000 U.S. voters’ opinions on the Transatlantic Trade and Investment Partnership (TTIP). Member of the German Bundestag Peter Beyer (CDU) joined their discussion to add a German perspective. The poll showed that more than two thirds of Americans were in favor of a free trade agreement (FTA) with Europe, either as a new source of jobs and growth or as an economical counterweight to China. However, only 9% of U.S. voters were fully aware of the current TTIP negotiations, which made the topic hardly attractive for congressmen. The communication to the citizens was also considered problematic in Germany, where the benefits had been promoted too little. Instead, an emotional debate about brand protection had emerged in the U.S. parallel to the German chlorine chicken debate. Named benefits were a greater variety of choices, lower costs, job security, and job growth. The participants agreed that TTIP would not mean a race to the bottom, rather it could become a role model for high standard FTAs. However, the negotiations should bring the first results, soon, to have something substantial. Otherwise, the whole public debate on TTIP would remain speculation.