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Who Controls the Narrative? Political Communication in Times of Uncertainty, Disinformation, and Declining Trust

    • October 13, 2026
    • ; 9:00
  • -
    • October 13, 2026
    • ; 10:30

Today, politics is not only about making decisions – it is about communicating them convincingly and holding ground in an increasingly contested marketplace of narratives. The way policies are communicated plays a decisive role in whether they gain public acceptance and whether trust in democratic institutions can be safeguarded. 
At the same time, the conditions for political communication are changing fundamentally. Information spreads in real time, is amplified and reshaped by platform dynamics, and reaches increasingly fragmented audiences. Social media has created new public arenas in which political messages are not only conveyed, but immediately challenged, reframed, and often distorted. Meanwhile, the rise of coordinated disinformation campaigns makes it harder to distinguish fact from narrative. For political actors, this means that traditional communication strategies are reaching their limits: they must respond more quickly, communicate complex issues clearly, and build trust in an environment defined by growing skepticism. 
These dynamics are visible across many democracies, including Germany, not least in a year marked by multiple state elections. 
Against this backdrop, a central question emerges: how can political communication remain effective under these conditions and what role does it play in sustaining democratic resilience? 
Together, we will take a closer look inside the machinery of political communication: Which strategies work in an environment shaped by speed, fragmentation, and skepticism? Where are the limits of communication and how can trust still be rebuilt? 
Aspen Institute Germany’s next Deep Dive Discussion on Democratic Resilience on October 13, 2026, from 9:00 to 10:30 a.m., will bring together perspectives from politics, media, and academia to explore how political communication can strengthen trust and sustain democratic resilience. 

Contact

  • Frances Eden

  • Junior Program Officer
  • Phone: +49 (0) 30 804 890 28
  • eden@aspeninstitute.de
  • Ronja Möller

  • Program Assistant
  • Phone: +49 (0) 30 804 890 17
  • moeller@aspeninstitute.de
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